Do you have your social media policy in place? [FreeStyleFriday]

With the rise of social media, if you have not dealt with it in your business, you likely will be dealing with it at some point in the near future. While there are fancier and more technical definitions, “social media” boils down to any service that allows a person to keep in contact with other people through digital means.

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Examples of social media applications are Google Groups (reference, social networking), MySpace (social networking), Facebook (social networking), Yelp.com (product reviews), Last.fm (personal music), YouTube (social networking and video sharing), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing) and, of course, Twitter (social networking & microblogging).

With so many outlets for employees to participate and share their views, it is not surprising that the opportunities for a business to be negatively impacted also increase. Today, employees can communicate with the world from almost any place, at any time and through a number of different channels. It is also fairly easy for communications (positive and negative) to attach to your business and shape the public image of your business. Additionally, with employees communicating in a way that could be construed as “on behalf of the company”, there can be legal implications. A prudent business needs a policy to control and direct this potential torrent of information.

Your business may already have a communications policy that broadly addresses communications by employees with the outside world. However, a specific or refined policy that addresses at least several key issues raised by social media is advisable. If you are interested in seeing some of social media policy guidance I have create, please email me at sjr@shawnjroberts.com

Posted by Shawn Roberts in Blogposts

Apple iPad Giveway Winner!

It has been a week of great comments and a wonderful launch for shawnjroberts.com and I appreciate all the input.  To complete the launch, we randomly selected one commenter to win the iPad and we reveal the winner in the video below . . .

Congratulations to Kurt McDowell!!!

Posted by Shawn Roberts in Blogposts

Hello world.

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I am not going to be publishing a bunch of personal detail about my life that might bore people on this blog.  However, we had a fairly significant event happen in our family today:  The birth of our daughter Leela Paige.  She is a healthy baby girl, 6 pounds, 9 ounces.

Posted by Shawn Roberts in Blogposts

Apple’s iPad – a brief stroll

After a couple of weeks of usage of Apple’s iPad I take a spin through the device with some audio, video and still photos.  The  Journal Record (Oklahoma City) was also kind enough to publish it on its’ website.  See it here.

Posted by Shawn Roberts in Blogposts

Leave a comment, WIN an iPad

I want to kick off this website with a little excitement and giving away Apple’s newest, hottest product seems like the right way to do it. To that end, I am giving an Apple iPad (16GB, WiFi) to one lucky commenter. The rules are straightforward:

Leave a comment on this post providing one suggestion for how lawyers could better communicate with clients.

Each person who leaves a comment will be entered.  The contest will end on May 4, 2010, at 5:00 p.m., Central Standard Time.  I will pick one person, randomly, and on May 5, 2010 announce the winner on my site. That’s it.

If you feel motivated, you can leave many suggestions and comments, however, only one entry in the drawing per person. Good luck.

I will use your email for one purpose and one purpose only: to send you 2-3 emails a month (thats every 30 days) with updates from this site. I don’t think it will feel “spammy” but if it does, put me in the spam folder.

Posted by Shawn Roberts in Blogposts

The Launch

Jay Fleischman, a legal consultant, said this recently in an article about online marketing:

Online legal marketing efforts typically consist of a thin website or a blog that collects dust. You’re all fired up about “getting online,” that you forget one critical point – if you’re using your website as a brochure filled with platitudes and hollow verbiage then why would someone ever consider hiring you?

Jay captured my thought perfectly and for this reason I am launching a website today that will be different. I am an attorney and I practice law, but this will not be standard legal website. Instead, my goal is to post interesting content that adds value to the lives of the people who visit the site.

There will be legal content, but presented in a little different way- through video, audio (both audio files and a podcast). Also, if it’s interesting in technology, I will probably talk about it.  So, I plan to make regular posts (TechTipTuesday and FreeStyleFriday) as well as random reviews, comments and tips.

To keep up with the theme of doing things a bit differently, I am going to start with a giveaway:  an Apple iPad.  Check out the details here and get signed up for the random (and nearly painless) drawing.

Posted by Shawn Roberts in Blogposts