5 things you may not have known about Facebook Contests

Since its the largest social network in the world with over 750 million users, Facebook is fertile ground to do many things, including hold contest to promote businesses.  We all have seen them and some of us have probably entered them even if we didn’t know it.  I recently took a closer look at the “Promotional Guidelines” for Facebook and pulled out these five points.  While there are many companies running Facebook contests without following these rules, to be technically compliant, take a look at them.

  1. You are required to use a Third-Party application to administer your Facebook contests.  So that means a service like FreePromos, Promoboxx or Buddy Media.
  2. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.
  3. Every promotion must include a complete release of Facebook by each entrant or participant.
  4. You cannot notify the winners of Facebook Contests, such as through Facebook messages, chat, or posts on profiles or Pages.
  5. Every promotion must include an acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

How about you, what  your experiences with Facebook contests?

Posted by Shawn Roberts

On this blog, I write about and try to answer practical Oklahoma legal questions. My focus and most experience is in estate planning and business issues including Oklahoma non-compete law. I make a living as an attorney in the law firm I founded, Shawn J. Roberts, P.C. in Oklahoma City. I live in Edmond with my wife Amy and my two children, Sam (19) and David (11). We live precisely in the path of where the "wind comes sweeping down the plains."


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