Do you have what it takes to be a social media expert?

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert.

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. [1]  However, many so-called social media “experts” are nothing more than frequent users of social media services who have a mechanism to charge people to learn the basics. This is not to say there cannot be a social media expert or that it is always wrong to pay someone to learn social media. Instead, someone new to social media should exercise caution asking some or all of the following questions to determine if the expert is going to provide the expected value:

1) Do you have a blog?

2) When did you start in social media?

3) What is social media?

4) What’s a social media campaign?

5) How do you monitor social media for a client? [2]

[1] 10 Questions to Evaluate a Social Media ‘Expert’, Ian Lurie, Conversation Marketing http://www.conversationmarketing.com/2009/07/10-questions-for-social-media-experts.htm#ixzz0u08Gs5y1 visited July 26, 2010.

[2] Id.

Posted by Shawn Roberts

On this blog, I write about and try to answer practical Oklahoma legal questions. My focus and most experience is in estate planning and business issues including Oklahoma non-compete law. I make a living as an attorney in the law firm I founded, Cazes Roberts, PLLC in Oklahoma City. I live in Edmond with wife Amy and my two children, Sam (17) and David (9). We live precisely in the path of where the "wind comes sweeping down the plains."

4 comments

MD Realtor

I’ve been hunting searching on-line a lot more than three hours today, but I never found any interesting article like yours. It really is pretty worth enough to me. Personally, if all site owners and writers made ideal articles because you did, the world wide web can be quite a much bigger useful than in the past just before.

Tammy Roberts

Hello Shawn, It is pleasing to read your view to what it takes to be a social media expert. You are communicating to me that people need to become critical thinkers. I believe critical thinking means that people need to become skeptical of information that is presented in print or on the Internet so as to make responsible decisions. Thanks so much for the helpful information, Tammy Roberts

Shawn J. Roberts

Thank you! I really appreciate you taking the time to add a comment to this post.

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