Seth Godin is a prolific and highly influental content creator. His blog posts are generally short, focused and usually contain some nuggets of helpful information. The beauty of his posts is in their simplicity. His post yesterday, “Five rules for your About page” grabbed me as something worth sharing.
When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.
Read the whole post on Seth’s blog.
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