Seth Godin’s Five rules for your About page

Seth Godin is prolific and highly influental content creator. His blog posts are generally short, focused and usually contain some nugets of helpful information. The beauty of his posts in in their simplicity. His post yesterday, "Five rules for your About page" grabbed me as something worth sharing.

Seth Godin is a prolific and highly influental content creator.  His blog posts are generally short, focused and usually contain some nuggets of helpful information.  The beauty of his posts is in their simplicity.  His post yesterday, “Five rules for your About page” grabbed me as something worth sharing.

When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.

Read the whole post on Seth’s blog.

Posted by Shawn Roberts

On this blog, I write about and try to answer practical Oklahoma legal questions. My focus and most experience is in estate planning and business issues including Oklahoma non-compete law. I make a living as an attorney in the law firm I founded, Shawn J. Roberts, P.C. in Oklahoma City. I live in Edmond with my wife Amy and my two children, Sam (19) and David (11). We live precisely in the path of where the "wind comes sweeping down the plains."