Google

Buying your competitor’s business name in Google’s AdWords: Shady Practice or Smart Competition?

This seemed like a simple question to me when I started to look at it for a client:  Of course one cannot buy one’s competitor’s name in Google’s AdWords, that would violate several laws and be confusing to consumers.  However, what I discovered was unsettled legal issues and different scenarios where purchasing a competitor’s name might be acceptable.  Some of my thoughts, in audio format, are below.

Posted by Shawn Roberts in Blogposts